Examining Morgan Stanley on “How Teens Consume Media”
July 22nd, 2009 · No Comments
You may have heard of a Morgan Stanley research piece called “Media & Internet How Teenagers Consume Media.” If you haven’t, you can pop over to the Financial Times and have a look at the actual research. This has caused a bit of a stir, partially because it’s based solely on interviewing a 15-year old intern. Some people agree with it, some people disagree with it, some people merely grouse that nothing coming from a single 15-year old ought to be taken that seriously, but it has gotten some digital ink.
For the last four years, I’ve been teaching a college course on e-Business and while the students coming through my class tend to be 20-22, not 15, I’ve talked to considerably more than one person about many of the topics in this paper. While observations from classroom discussions aren’t any more scientific than interviewing a lone 15 year-old, I think there’s a case to be made that kids may be kids, where digital media is concerned. (more…)